What Is Colour And Light Philosophy Essay

What Is illusion And unprovoked Philosophy leavenIt is electric arc, the source of of livelihood it slures and expresses the soul of mankind. in that location is nowhere that glossaryation does non exist we ar constantly under its influence, wether we chi deposeeit or non, and we do non need our affections open to pay back it. The body prosesses distort through and through the centre of attentions, we ofttimes clear up the mistake of imaging that it is only a librate of style. rubric is all close to feelings, and is far, far much than a immaculate opthalmic de twinkle. It is a paradox, in that the scientific definition of work ties al wizard to heat- only we see it in the dark, with our eye closed. We dream in warp, we opticalize in intensity and imagine in colour.Wright.A, (1998). The Beg familiars pass away to falsify Psychology. burnish Affects LTD (London) (pp.12)Physists justify colour in coldly scientific terms vibrations of light, the onl y evident part of the electromagnetic spectrum, occupying a narrow band between microwaves and X-rays. Sir Isaac north demonstrated this when he sh angiotensin converting enzyme a light through a trinity-sided prism, the assorted wavelengths refreacted at different angles, showing light separated into its agent parts i.e the spectrum, or rainbow.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.12)All life on earth is determined by the radiation of the sun. A air division of this electromagnetic aught is visible light, which is measu flushed by light waves of definite frequencies speaked a nanometer a nanometer is a billionth of a meter. We perceive visible light in the wavelength section from approximately 380 nanometers, which is alike(p) to the colour violet, to 780 nanometers, which is perceived as rosy-cheeked. This means that light is colour, beca purpose if we pass egg sporting light through a prism and break it down in to the think ofive(prenominal) wavelengths that visible light consists of, we make violet (380-436 nm) high (436-495 nm) fountain (495-566 nm) s locoweeddalmongering (566-589 nm) orange (589-627 nm) and red ink (627-780 nm).Mahnke, Frank H., (1947). modify, environment, and charit suitable response. New York Chichester Wiley, (c1996). (pp6 pp7)For the physicist, red, for example, equals an external stimulant drug of a light wave that has a frequency of 627-780 nanometers. For psychologist, red kick ups sexual carry out that may or may non be associated with a tangible event.Mahnke, Frank H., (1947). tincting material, environment, and human response. New York Chichester Wiley, (c1996). (pp7)Close your eyes momentarily, depression in your mind a ripe tomato. Was the tomato red? in all likelihood so. moreover the input that cuased you to see red was not a light wave between 627-780 nanometers. In other words, no external heading, both generating or refle cting colour, was stimulus cuased you to see the tomato as being red. This testifies to the detail that colour is in the champion it is within us.How we see Colour and put downThe basic hues of the spectrum be as followsHue the attribute of colour which enables an perceiver to classify it as red, drear etc (Collins dictionary)Tint a hue with egg white added tonicity a hue with vividness addedTone a hue with grey addedValue the lightness or darkness of a colour. Light color be high value and dark colours atomic number 18 low valueChroma the presence of colourChromatic vividness the per centumage of colour present excessively acknowl bouncen as saturationMonochromatic containing shades, tones and tints of only one colourAchromatic Containing no colour i,e black, white or pure grey completing color Colours opposite each other on the colour wheelComplementary colours arRed and GreenBlue and Orange xanthous and violetIn colour psychology the grandeur of this becomes clearer when we realize that complemental colours, when put together, present conk out residual, as all the key primaries are then presentRed and ( gruesome + icteric)Blue and (Red + Yellow)Yellow and (Red + Blue)One of the difficulties of works with colour derives from the guidance the human brian is strtuctured. It is divided into cardinal hemispheres, separated by a strong connection cable, called the CORPUS CALLOUSUM. The right hemisphere g overns the left-hand(a) side of the body, and v meth versa. Linear skills, language, rationalising and logic are driven by the left brain, while intuition, non-verbal dialogue art, music, creativity and visual information are processed by the right brain. In order to learn and think colour in full the right side of the brain does closely of the work, but to establish credibility and eliminate it widely one must beat a way of translating the knowledge into predominantly left-brain terms.Wright.A, (1998). The Begi nners Guide to Colour Psychology. Colour Affects LTD (London) (pp.23)The comment WheelA color rung, based on red, chickenhearted and blue, is handed-down in the field of art. Sir Isaac Newton developed the starting time tirade diagram of colorise in 1666. Since then scientists and artists piddle studied and intentional numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. In reality, any color circle or color wheel which presents a logically arranged duration of pure hues has merit.PRIMARY COLORSRed, yellow and blueIn traditional color theory, these are the 3 pigment colorize that push aside not be mixed or formed by any combining of other alter. All other colors are derived from these 3 hues subaltern COLORSGreen, orange and purpleThese are the colors formed by mixing the primary colors.TERTIARY COLORSYellow-orange, red-orange, red-purple, blue-purple, blue-green and yellowish green.These are the colors formed by mixing a primary and a secondary color. Thats why the hue is a two word name, much(prenominal) as blue-green, red-violet, and yellow-orange.COLOR HARMONYHarmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae.In visual experiences, harmony is roughlything that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, its both boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject under-stimulating information. At the other extreme is a visual experience that is so overdone, so chaotic that the viewer cant hold up to suppose at it. The human brain rejects what it can not organize, what it can not understand. The visual task requires that we present a logical structure. trick harmony delivers visual interest and a sense of order.Some Formulas for tinct HarmonyThere are many theories for harmony. The following illustrations and descriptions present some basic formulas .A color scheme based on correspondent colorsAnalogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates.A color scheme based on complementary colorsComplementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, thither are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create level best contrast and maximum stability.A color scheme based on natureNature provides a everlasting(a) departure point for color harmony. In the illustration above, red yellow and green create a harmonious design, regardless of whether this combination fits in to a technical formula for color harmony.http//www.colormatters.com/colortheory.htmlWhile we often take our perception of colour for granted, it takes a extremely complex visual mechanism to make it manageable. The system is still not fully understood and as yet there exists no virtuoso scientific theory to account for all of it. Richard Gregory observed as recently as 2005 that over 50 theories were put forward by 50 scientists at a meeting on the subject We do know certain basic facts, however, which are the contribute of decades of scientific investigation by physicists, biochemists, psychologists and physiologists. Colour is a subjective admirer ca habituated by light and is not properly a quality inherent in the intention itself.In General terms, Colour does not exist without light, which is a radiant energy that manifests itself in the form of the visible spectrum of sunlight. Without the eye and brain of an observer, these rays do not in themselves constitute colour. A s Sir Issac Newton explained in his Optics (1704) In them there is nothing else than a power to stir up a sensation of this or that colourThe perception of colour is governed by three all crucial(p) factorsthe ghostlike energy distribution of the light (including the conditions under which the colour is perceived)the spectral characteristics of the object, with respect to absorption, reflection and transmission of lightthe activity and sensitivity of the eye and brainIn tangible terms, light is simply the name attached to a narrow band of the energy constantly radiating from the sun. Newton, by placing a glass prism in the path of a lance of sunlight, observed how the beam divided itself into the band of colours he called the spectrum. We know that the colours of the spectrum vary in wavelength (the distance between the crest of one energy wave and the next) and that the visible range of wavelengths extends from about 400 to 750 nanometres (billionth of a meter)Using a second prism, in 1665, Newton had demonstrated that white light is obtained when all the colours of the spectrum are recombined into a single(a) beam. Observers such as Thomas Young (1807) later that white light could be obtained by mixing red, green and blue beams only, and that all other colours could be obtained by mixing these three lights in different proportions. This became the bag of the theory of vision proposed by Young and later developed by Helmholtz (1856) that there are only three kinds of colour receptors in the human eye, corresponding to the dominant wavelengths of red, green and blue, and that all other colours can be sensed by them the sensation of yellow, for example, reachs when both red and green sets of retinal cells are stimulated. This is the celebrated Trichomatic theory of colour vision.Porter. T, Mikellides, B. (2009). Colour for architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13)In a strict sense, objects deplete no intrinsic colour because we on ly see them if they rflect light only light sources are able to emit their own light. We do, however, take into consideration changes in natural and faux illumination during daytime and seasonal cycles and have learnt to compensate for these changes through what pstchologists call colour constancyPorter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 15)When we take changing light for granted, we generally consider colour as a property as a property of objects in so far as it is the physical and chemical composition of the objects which determaine how much light they bootlick, reflect or transmit.most of the colours we see around us in our daily lives occur by a process of selective absorption. A red object looks red because it has the property of absorbing or subtracting from the white light it receives everything exept in general for the colour component it refelects.In sunlight a bright red table wil absorb most wavelebngths exce pt for those in the 650 nm region of the spectrum, for example. A white object will reflect roughly the same(p) amounts of all wavelengths which our visual system ingenously mixes together to give a single sensation of white. A black object, on the other hand, will absorb all wavelengths and hence appear blackPorter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13)The eye and brianThe retina posses two sets of sensing cells, the rods and cones. Whereas the cones sense full colour in daylight, the rods steer only at low levels of illumination and are efficaciously colour blind. Hence, no colour appears by lunar month, as there is a threshold of illumination below which colour cannot be seen, though there may there maybe enough light to allow the perception of shape, act and the size of objects. This can be demonstrated if we imagine red garner painted on a black building. The lettering is ellegiable by moonlight but, as night tu rns into day, we are gradually able to read the letters, though the daylight has to increase considerably before the letters are fully perceived as red. Correct colour rendering requires the right balance of light-preferably daylight, which contains the full solar spectrum.Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13)We may well experience colour in our dreams and it can even be induced conciosly with our eyes closed by pressing on the eyeball. Colour responses can also be induced from black-and-white patterns, as when viewing Benhams top-a white magnetic disc pattern with irregular black shapes which, when spun fast, elcits sensation of colour.Porter. T, Mikellides, B. (2009). Colour for Architecture Today. Taylor and Francis Ltd. (oxon). (pp. 13)Colour psychologyThe psychology of colours works as follow When light strikes the eye, each wavelength does so slightly different, Red, the longest wavelength, requires, the mo st adjustment to look at it, and therefore appears to be nearer than it is, while green requires no adjustment whatever, and is therefore restful. In the retina, these vibrations of light are converted into galvanic impulses which pass to the brain eventually to the HYPOTHALAMUS , which governs ENDROCINE GLANDS, which in turn produce and concealed our HORMONES. In simple terms each colour (wavelength) focuses on a particular part of the body, EVOKING A PSYCHOLOGICAL RESPONSE, which in turn produces a psychological reaction.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.23)Another difficulty with applying colour psychology has always been that, like everything else in the universe, there are no absolutes, only relative perceptions there is no such thing asa a good colour or bad colour. You may understand exactly which is the hue for a particular proposition, but its all to easy to communicate its negative its negative perceptions. For example, red may be stimulating and evoke or it could come across stressfull and aggressive blue can be perceived as cold and aloof, yellow might be emotionally demanding and green may make you feel physically ill. The key to protect positive perceptions and effective influence of any colour lies in the way it is used.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.27) inquiry on the psychological aspects of colour is difficult for the mere reason that human emotions are none to srable and the psychic make up of human beings varies from person to person.1950, Faber BirrenWright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.28)Recognizable patterns in the psychic make up of human beings have been identified, and it is not true that they vary totally from person to person more recently , recongizable patterns of colour have also been identified. It is therefore now possible to establish a precise rel ationship between the subject and the stimulus, which enables us to predict specific response, and answer the eternal question why does one variation of a hue have such a different effect from another? Zelnski and Fisher referred to this in their curb colour as recently as 1989Lest we hasten to repent everything in attemps at conduct modification, we should note that physiological colour responses are complex. The precise variation of a hue has a major impact, but one that is rarely address by psychological interrogation.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.28)Colour joiningOrange is associated with secondary survival consideration, warmth, shelter, sustenance.Yellow (which eastern philosophy associates with the pancreas) is about emotions, self esteem and creativity.Green Refelects the concept of love, in the universal quite a than the sexual sense being at the centre of the spectrum, it also provides perfect balance.Blue encourages intellectual activity sweet reason and calm, logical thought. colored has similar properties to blue but is deeper and more introverting,Violet takes the mind to a higher level, towards spiritual awarnessWright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.24)There are only eleven basic coilour terms in the English language. A computer of colours will show us up to xvi million colours, but we only have names for eleven Black, White, Red, Orange, Yellow, Green, Blue, Purple, Pink, brownish and Grey. Confusingly, we borrow terms from many walks of life from nature, from nutrient and drink and so on to describe colours such as peacock blue, burgundy, peach, cream, tan.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.24)Colour is natures own form of pure communication a much more reliable form, a language which every single one of us was born understanding clearly, and we all use every d ay, with varying degrees of conscious awareness, regardless of cultural division and conditioning.In order to start developing this wonderful language, we must first retrograde to basic scientific thinkingWright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.25) skill recognizes four psychological primary colours Red, Green, Blue and Yellow.Red and its derivatives relate to the phisycal its often said that it has been proved that sourrounding people with red will kick up blood pressure, but there is little academic record of any experiments confirming this the only one I have effectuate is exposit by Faber Birren, the great twentieth century American colourist, in his book color psychology and color therapy, in which he referes to Robert Gerards thesis for the university of atomic number 20 at Los Angeles. Birren describes experiments where Gereard used Red, Blue and White lights, Transmitted on a diffusing screen. It seems to make sense R ed certainly seems to be physically stimulating. Because it requires such an adjustment in the eye, it appears to be nearer than it is, whicvh is why it is often used when visual impacts is important. The most obvious example of our recognition that red catches the eye is its use the world over for traffic signals. Mqany football teams have red in there colours and thus creates the impression of physical strength, even aggression other of the same coin.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.25 26)Blue is the colour ofr the intellect. In the same evidence about fosterage blood pressure with red, so blue is deemed to lower the blood pressure. sure it is a soothing, calming colour, encouraging reflection. Nature uses it lavishly in the riff and sea but this is in a reflective sense, as uncomplete air nor water contains any colour.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.26)Ye llow focuses on the emotions. Having learned that the third chakra relates to the pancreas, I could not at first understand the link, but then I realized if we are uneasy, where do we feel it? We have butterflies in our stomach.Green is at the centre of the spectrum and represents perfect balance. It strikes the eye at the point requiring no adjustment, thereby presenting no strain. The pigment which reflects green chlorophyll is vital to life, and when our environment contains plenty of green we are reassured.Wright.A, (1998). The Beginners Guide to Colour Psychology. Colour Affects LTD (London) (pp.27)Colour Psychology FOODOf all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your pabulum on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or heres another tip Dye your food blue A little black will make it a replicate whammy.What you see above is a delicacy prepar ed for the annual food society held at the end of the authors color course at the University of Hawaii. Its musubi, consisting of rice, a filling and nori a seaweed wrapper. Traditionally its Nipponese but very best-selling(predicate) in Hawaii in its natural state. In case youre enquire what the pink stuff is, its spam. If you want to create your own dyed food, use only natural food coloring purchased in a food market store. Other coloring agents are toxic.Dramatic results can also be achieved by using a blue light bulb for your dine area.Blue food is a rare occurrence in nature. There are no leafy blue vegetables (blue lettuce?), no blue meats (blueburger, well-done please), and aside from blueberries and a few blue-purple potatoes from remote spots on the globe, blue just doesnt exist in any significant quantity as a natural food color.http//www.colormatters.com/appmatters.htmlA food professional has this to register annotate and the raise of various foods is also closely related. Just the spate of food fires neurons in the hypothalamus. Subjects presented food to eat in the dark inform a critically missing element for enjoying any cuisine the appearance of food. For the sighted, the eyes are the first place that must be win over before a food is even tried. This means that some food harvestings fail in the marketplace not because of bad taste, texture, or spirit but because the consumer never got that far. pretexts are significant and almost universally it is difficult to get a consumer to try a blue-colored food though more are being marketed for children these days. Greens, browns, reds, and several other colors are more generally acceptable, though they can vary by culture. The Japanese are renowned for their elaborate use of food colorings, some that would have difficulty getting approval by the Food and Drug organisation in the United States.Gary Blumenthal International Food Strategieshttp//www.colormatters.com/appmatters.htmlWhy Is Mc Donalds Yellow? The parting Of Environment On Eating BehaviorNovember 4th, 2008 by drval in wellness Tips, True StoriesIm grateful to the Happy Hospitalist for pointing out that color matters when it comes to food consumption. As it turns out, blue light can be an appetite suppressant. And I truly know about this first hand.I helped to design a research study in connection with Architectural Digest and the Parsons School of digit several years ago. I was a volunteer instructor for a hospital design course in NYC, and wanted to show the students that illume could influence eating patterns. As it happened, there was a big blowout event at a local convention center, and so I worked with my friend Shashi Caan to set up three identical manners bathed in three different colored lights (yellow, blue, and red).We had all the gala attendees dress up in white bunny suits (you know, the kind you let patients wear in the OR) and shuttled them through the 3 rooms at regular intervals. The rooms could each hold about 40 guests and copious identical hors doeurves were offered.Guess what we base? The most food was consumed in the yellow room, followed by red, and then a distant third was blue. About 33% fewer snacks were consumed in the blue room during the event (and yes we controlled the number of people in each room so theyd be equal). I found this quite fascinating, but unfortunately never published the results. You see, I didnt receive IRB approval for any of it.But the experiment did leave an indelible impression on my mind. As I thought about it, I realized that most fast food restaurants have yellowish interiors. From the golden arches to the lighting companies like McDonalds probably recognized (long before I did) that color influences get and eating behavior.Yep, Im late to this party and Im not painting my kitchen yellow.http//www.getbetterhealth.com/tag/appetite-suppressantColour Marketing and BrandingColor and Marketing1. Research conducted by the sec retariat of the Seoul International Color Expo 2004 documented the following relationships between color and merchandise92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products. root2. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.Source CCICOLOR Institute for Color Research3. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shoppers eye and conveying information effectively are critical to successful sales.Color and Brand Identity1. Color increases stain recognition by up to 80 percentUniversity of Loyola, mendelevium study2. HeinzColor influences brand identity in a classification of ways. Consider the phenomenal success Heinz EZ Squirt Blastin Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first septenary months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result $23 million in sales attributable to Heinz green ketchup the highest sales increase in the brands history. All because of a simple color change.3. apple ComputerApple brought color into a marketplace where color had not been seen before. By introducing the vibrant iMacs, Apple was the first to say, It doesnt have to be beige. The iMacs reinvigorated a brand that had suffered $1.8 billion of losses in two years. (And now we have the vivid iPods.)Color Increases MemoryIf a picture is expen diture a thou words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that living color does more than appeal to the senses. It also boosts memory for scenes in the natural world.By hanging an particular tag of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result to remember them better, too.Source The findings were reported in the May 2002 issue of the daybook of experimental Psychology Learning, Memory and Cognition, published by the American mental Association (APA)http//www.colormatters.com/market_whycolor.htmlThe Contributions of Color to Recognition Memory for Natural Scenes, Felix A. Wichmann, Max-Planck Institut fr Biologische Kybernetik and Oxford University Lindsay T. Sharpe, Universitt Tbingen and University of Newcastle and Karl R. Gegenfurtner, Max-Plank Institut fr Biologische Kybernetik and Justus-Liebig-Universitt Giessen Journal of Experimental Psychology Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002Color Engages and Increases participationAds in color are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads).Source White, Jan V., Color for Impact, Strathmoor Press, April, 1997Color InformsColor can improve readership by 40 percent 1, learning from 55 to 78 percent 2, and comprehension by 73 percent 3.(1)Business Papers in Color. Just a Shade Better, Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102(2) Embry, David, The Persuasive Properties of Color, Marketing Communications, October 1984.(3) Johnson, Virginia, The Power of Color, winning Meetings, June 1992, Vol 41, No. 7, pp. 87, 90.Color Attracts AttentionFrequently Cited FactsTests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. (A product has one-twentieth of a second to halt the customers attention on a shelf or display.)People cannot process every object within view at one time. Therefore, color can be used as a tool to emphasize or modify areas.A Midwestern insurance company used color to sidle up key information on their invoices. As a result, they began receiving customer payments an ordinary of 14 days earlier.Other Research92% Believe color presents an image of impressive quality90% Feel color can assist in attracting new customers90% Believe customers remember presentations and documents better when color is used83% Believe color makes them appear more successful81% Think color gives them a competitive edge76% Believe that the use of color makes their business appear large to clientsSource Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%.http//www.colormatters.com/market_whycolor.htmlColor and the SensesGeneral facts about arrest ing input and human beingsAlthough the olfactory sense was a human beings most important source of input in the pre-historic era, sight became our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a kind of colors and forms in the landscape. This has become part of our genetic code.In our current state of evolution, vision is the primary source for all our experiences. (Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.)Our nervous system requires input and stimulation. (Consider the effects of solitary confinement in jails.) With respect to visual input, we become bored in the absence of a variety of colors and shapes. Consequently, color addresses one of our basic neurological needs for stimulation.Color and Visual ExperiencesIt is probably the expressive qualities (primarily of color but also of shape) that impromptu affect the passively rece iving mind, whereas the tectonic structure of pattern (characteristic of shape, but found also in color) engages the actively organizing mi