Business And Information Technology Strategy Information Technology Essay

military control And Information utilize science schema Information Technology Essay duty and instruction engine room (IT) schema has long been accepted as a key issue for passenger cars and has wrickn in richness as IT has become strategicalally signifi chiffoniert. For any kind of concern to be espo mappinged in the market should follow close to strategies. With the growing technological instruction competition has increase therefore managers or CEO should focus their fear on the generatement technology. Similarly, Frito Lay c be dodge involved entropy technology. The IT function in e precise job is about capturing, processing, storing and distributing reading or data.IntroductionInformation Technology (IT) is crucial to any business. IT Strategy focuses on strategic IT issues on how to submit IT work for businesses and improve telephoner cognitive process onside examining focus of lifes of exploiting the full authorisation of information dodges from existing and unfermented IT products. High-performance businesses view IT as a strategic asset-a source of both(prenominal)(prenominal) operational excellence and competitive receipts. Frito Lays business strategy which also employ the IT strategy for the improvement of their sales and to make the information available to its customers.overlapping or Similarities surrounded by IT Strategy and Frito Lay business strategyStrategy is a comprehensive program for accomplishing institutions goals. IT strategy is similar to Frito Lay business strategy business although the focus is specifically on technology. It is important to plan ahead for the explicatement of your IT systems, which will need to be able to grow and adapt to any changes in business. til outright, business strategies and IT strategies overlap in most cases atomic number 18 as follows some(prenominal) strategies focus on anxiety victimisation same strategies. twain strategies act as a alsol use for plannin g the future seems that they be unique.Both of the strategies ar similar in a way that they are regulating a product and its structure simultaneously.Both of the strategies train a certain goal to reach its crowning(prenominal) success in a same manner.Both strategies measure out their interior(a) and external surround in order to gibe a business office and market approach meaning that equally they are responsible for gaining success.Both strategies reflecting the relationship between business strategy and IT strategy reservation the proof that IT strategy is indeed primarily a business tool (Simons Davila, 1998 Kantrow, 1980 Haeckel Nolan, 1993 Amit Shoemaker, 1993).In the concern perspective of Frito Lay business strategies it mainly at rootage focuses on circumspection. Management process deals with the activities using resources and how this strategy so-and-so be utilize for achieving businesss goals. Frito Lay business strategy in which incorporated IT util ise as a critical contributor to the business, focused on meliorate business value and performance. Both of the strategies combine to make the business successful.Both of the strategies are designed to establish a business-driven approach to infrastructure toward the management of it business receiptss. Basically IT helps to identify opportunities for reduced costs, reduced risk, improved reference and great business value. IT Strategy is a highly prestigious similar Frito Lay business strategy focusing on both strategic IT business issues and recent developments in information technology. round Related Elements between IT Strategy and Corporate Strategies at Frito Lay aiming business elements refers to proclaiming a quite a little and planning a means of getting there. Though the Frito Lay business related with some elements with the IT especially nature of the organizations lead, complexness of the organizations environment, size of the organization, expertness of planners (Drew et al., 2006) etc. In Frito Lay business strategies earlier it didnt use the elements. Of the most(prenominal) strategic way how these elements worked as a sound management in every aspects of Frito Lay business should deal with different information technology. With the complexity of the technological change agnize how IT is now be used widely to take advantage of the competitive market (The daily Star, 2010). The organization environment both of the Frito Lay business and IT sector has faced challenges ahead to modify its respective business. Both the size and nature of this two business strategy has greatly impact on the overall value delivery system resulting in the increase or decrease of sales volume.Frito-Lay used management information system tools include Executive Support strategy (ESS), decisiveness Support System (DSS), and Packaging Application Expert (PAX).ESS helps to locate potential problems in maintaining sales directs and market share those are also elements of IT strategy.Some of the Key Comp unrivalednts of Frito Lays PlansThere are some of the key comp onenessnts of Frito Lays plans that must be reviewed such asThe length of the promotion or Time establishPromotional and distributional activitiesCost, salesDecision reservation process and in operation(p) policesProductivity and working processManagement processOrganization social organization or infrastructure of the businessCorporate initiatives and their contributionTechnological development, tractability and their usesControl processesSelection of the best business toolsCompetition and Production susceptibilityJustification of the Key Components of Frito Lays planTime is important components for the business to succeed in the market. Strategy and Planning serve produce a roadmap of understandably defined projects designed to extract more(prenominal) value from existing assets. This roadmap force out also be used to certification the deployment of critical busin ess-driven projects. If proper information is not readily available to the customers as well as to the trough the trustworthys will suffer a lot.Promotional activities that communicate the merits of the products and persuade the rank customers (Kotler and Armstrong, 2008). Distribution of the sales people among different areas help to achieve maximal productivity and effectiveness.Focusing on sales Frito Lays business can survey its position and its strength. A review of the sales, cost and profit projections for a hot product whitethorn satisfy the Frito Lay businesss objectives.Productivity, management process, decision making process can greatly enhance the business in a wide distribution area. Together with the technological innovation businesses go forward with the competitions market. Business goals could be achieved easily with the understanding of business productivity and better quality. Business information would be dynamic and integrated that should enable soak up employees and managers throughout the caller to access timely and relevant information to back off market strategy. Frito Lay business later identified these components and tried to execute that result in profit of their business.Some StrategiesThere are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on various strategies that would be an effective way to communicate plans to executives, fourth-year management, and team up members if used at Frito Lay.Division of areas one strategy that may be an effective way to communicate plans to executives, senior management, and team members if each area is subdivided to different small areas. One manager is assign to evaluate performance to the lower team members who will narration to the manager.Organize a management team. Usually the signals that mental synthesis familiarity among the companys advisors, employees, area managers, executives to make the communication easier.Short deputation statement. Once the team has been organized, a design mission statement which out jobs the goals for the communications effort. This statement is critical in building consensus among the team members over the future course of action. pass on communication simple. Keep your internal and external communications simple, direct, and frequent so that everyone is kept apprised of your progress. Tell your draw a bead on publics what you are going to do, do it, and then propound them how youve done it. Forthright disclosure is essentialDecentralization It is actually one end of a continuum anchored. In this type of organization decision making power and authority are delegated as far down the authority. By delegating power and authority systematically from middle and lower level employees a relationship is established accelerating communication throughout a base team. Organization should not only focus their attention on decentralisation they als o focus their attention on centralization.Centralization Sometimes the firm should only focus on the management activities among the higher level authorities.Identify actions or redress and communicate progress on a unshakable basis. Prior to communication on a regular basis. By coming together weekly rather than once a month shortened both thought cycle and action cycle to be more in paces changes in the business.Keep the lines of communication open. Non-management employees or stave may unfold valuable insights into alternative courses of action. Encouraging suggestions from the bottom up also helps halt interest and involvement high among audiences that have a stake in the outcome of the crisis, but little into the decision-making process. Keeping the lines of communications open may result in a fresh perspective toward the solution of a problem.Build on a short-term plan with a long-run proactive communications strategy. Nothing builds interest and involvement like conscio usness and fellowship. The more your target publics know about you, the more promising they are to want to do business with you. Keeping your audiences informed builds interest and involvement. This translates into familiarity and awareness about a company, its products and services, and a businesss growth and development. A well-planned and skillfully downed strategic communications program can be a powerful tool for turnaround success.Engaging in communications can help minimize disruption to a business and its bottom line and help the turnaround manager guide his clients back to business as usual.Controlling the operating process. Control is one of the main function of the management in h organization. Control helps the firms with a ways to adapt the environmental change, to limit the accumulation of errors, to cope with the environmental complexity and minimize the cost. A properly designed control systems can help anticipate, monitor and answer changing circumstances.Build up Effective team leadership. Develop leadership and management capability at all levels in the organization from the first-line executive program to members of the executive team. Both with the Executive Team leader and members of the executive team on an individual basis to help them improve their effectiveness in spite of appearance the team. rating of the StrategiesAfter the strategies have been developed then comes the evaluation of the strategies. paygrade is also very important. Although Flexibility is essential in any situation. Evaluation of the strategies is measured in terms of its feasibility, its satisfactoriness and its consequences. Is your message getting through? Is the media acting your story accurately? Are your target audiences responding appropriately? If your plan isnt working, dont be afraid to change or adjust it. Generally if the strategy meets the target it just kept. Maintaining the ultimate target is essentially preferable but it is more likely that some action will be needed to comprise a deviation from the target setting. Finally changing is established if it sets too high or too low beyond the reaching goal. Among the strategies these strategies are evaluated to be the effective way to communicate from top line managers to prole level employees areEffective team leadershipKeep the lines of communication open i.e. integrated infrastructure information structureShort mission statement.CentralizationDecentralizationControlling the operating process may be effectiveDepending on the situation both decentralization and centralization are effective way of communication.An effective way to use information technology opportunities is through a systematic synopsis of a companys value drawstring the series of interdependent activities that bring a product or service to the customer. IT helping to make sure that technology is not just being pursued for the sake of more technology, but that its also moving the company forward. In F rito Lay corporate strategy both departments and work groups are interdependent. They depend each other for information and resources to perform their respective activities. The greater the degree of interdependence between the departments, the more the coordination among themselves (Griffin, 2003). Besides having these things there is some distinct criteria in which information about plan cannot be relayed apace to the staffs as relayed to the executive staffs. As executives are the most important individual in the company and they have to take decision instantly thy pick up the information.With the information technology executives now take any market and know more about what is going on in the snack form there than the regional competitor who only operates in that market.That is indicating that their information availability is not same.The real benefit of information systems is the energy it brings across the total company.Information system developments allow for the cent ralizing of data, in turn allowing managers of regional operations access to this vast database on the other case staffs can not.. Further, it provides the software to use these technologies in a way that is effective in a distributed processing marketing environment. Result is differentHowever, management insurance now focuses on directed decentralization. Hundreds of middle managers have freedom and database knowledge to make tactical decisions on local market initiatives.Framework That use IT Strategy to Support Frito Lays BusinessTechnological changes have accelerated globalisation and have intensified competition and the organizations need to be nimble and agile. Business organizations are aware that information strategy is highly crucial to the success of every business. It is difficult to sustain a business in todays very competitive and innovative world minus a framework for information strategy, which is the organizations integrated plan for processing, delivery, and prese ntation of information. Hence regardless of the size and nature of businesses, companies invest on IT infrastructure for real-time communication, automation of systems, and other applications. However some organizations fail to optimize the availability and functionality of information technology in managing and delivering information relative to achieving business goals. Business framework for information strategy must always aim to provide consistency, transparency, and quality in business processes that will support success strategy employed by an organization. With a defined framework and integration of business processes and information strategy helps company sustains competitive advantage.A frame work that will help support IT ultimately Frito Lay business should includeManagement Information System (MIS) under whichimprove customer service and communicate with customers and suppliers more effectivelycut your costs and streamline business operationsincrease staffproductivityr espond to change more quicklyimprove the way to manage, share and use knowledge in business andbusiness analysisNow, this frame work will support IT and can be applied to Frito Lay business achieve business objectives. However, it is necessary to take place to develop vernal information technologies in order to maintain these advantages and develop peeled ones. Not only are tender ideas on technologies rising, new ideas on how to use these technologies are also apparent.It is important to understand how these changes are likely to impact upon the business and, in turn, how IT will support such changes. This will ensure that any IT investment you make now is capable of backing your business and its operations in the longer term.Some RecommendationsOrganizations need to evaluate both their internal and external environment in order to determine a position and market approach. Ideally, an information technology system should be simple for the customer to adopt at the outset, and i t will become tightly intertwined with the customers daily routineTo accomplish both centralization and decentralization along with introducing new technology Frito-Lay has to change its business culture, organization, and infrastructure etc.Also, firms have to increase advertising and promotional expenditures, through using the information technology. It is now important to focus on attention on management information systems to grow business and to take monopoly in the market.Frito Lay business should continue to develop new information technologies in order to maintain these advantages and develop new ones. Not only are new ideas on technologies rising, new ideas on how to use these technologies are also apparent. One area in particular where we feel an upgrade may be necessary is with the DEX system.As Frito-Lay used didnt any training programs or corporate modifications to help implement all their new information technology systems. And also I instal a lot of information (data ) was created, but not analyzed well. The organization and process controls were not structured adequately to handle all the new information. Management processes and employee mind-sets were not altered either.In this case, recommendation that Frito-Lay develop and implement-training programs, including shared out purpose, shared incentive, and top-to-bottom implementation programs.Formulating strategies and plans to address IT should focus on the macro marketing in which Frito Lay business can use more update technology to attract customers.Using information technology for new products and services that help clients respond to rapid changes in the marketplace to gain a competitive advantage through ought the market and can be used as a medium of quick communication. It will help organizations improve the management and delivery of their business while reducing costs.Managers can hunt down a central role in making sure that IT and Business is aligned. It Helps clients unlock the b usiness value of information and use it for competitive advantage to address emerging, industry-specific business opportunities.