Emerging Retail Trends in India

INTRODUCTIONIndia represents an economic opportunity on a massive scale, some(prenominal) as a global base and as a house servant market. Indian Retail sector consists of small family-owned stores, locate in residential aras, with a shop floor of little than d squ atomic number 18 feet. At present the organized sector accounts for wholly 2 to 4% of the total market although this is pass purpose to rise by 20 to 25% by bordering 3 years. Retail growth in the coming louvre years is expected to be stronger than GDP growth, driven by changing lifestyles and by strong income growth, which in turn open alone be supported by favorable demographic patterns and the purpose to which organized retailers succeed in reaching set down mound the income scale to reach potential consumers towards the bottom of the consumer pyramid. emergence consumer address will also help in boosting consumer demand. The bodily structure of retail will also develop rapidly. Shopping malls are b eseeming increasingly common in large cities, and announced sanies plans project at least 150 new receive malls by 2008. The number of department stores is growing much move than overall retail, at an annual 24%. Supermarkets subscribe been exultant an increasing share of general food and grocery contempt over the last two decades. However, dispersal continues to improve, but it leave off away remains a major inefficiency. Poor choice of infrastructure, join with poor quality of the dissemination sector, results in logistics be that are very full(a)(prenominal) as a symmetry of GDP, and inventories, which have to be maintained at an unusually high level. Distribution and marketing is a huge cost in Indian consumer markets. Its a lot easier to decoct manufacturing costs than it is to cut distribution and marketing costs. Also, government has relaxed regulatory controls on international behave investment (FDI) considerably in recent years, composition sell cu rrently remains... ! If you want to get a full essay, tack it on our website: OrderCustomPaper.com

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