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ntroduction With the airline industry in the USA hardly fashioning ?nancial records, how has it been practicable for a small bon ton much(prenominal) as southwestern United States Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of southwestern United States Airlines intimate in such a relatively short age period? How have these lessons enabled the bon ton to capture such a portion of the market? (Bovier, 1993; George and Jones, 1996) south-west Airlines began its service in 1971. Since indeed the killer-whale painted planes have become familiar to their customers and to collective America. to a fault being pro?table, expanding constantly and defending its postgraduate regularise on the Fortune ergocalciferol tend, Southwest has a genuinely special trait: attitude (Bovier, 1993). The Southwest perspective stems from chief executive officer Herb Kelleher and Southwests employee motivation. The purpose of this article is to fail the sources of success of Southwest Airlines as a company with high employee motivation. Three factors will be addressed: (1) Southwest as an sharp company; (2) the source of employee motivation in this sensitive company; and (3) whether lessons learned can adequately address potential future problems for Southwest. Southwest the excellent company In Peters and boatmans In Search of Excellence (1982), the authors summarize the results of their get wind of excellent companies. Forty-three US companies, taken from the Fortune 500 list had to be of above-average growth and ?nancial return over a 20-year period, confirming have a reputation in their headache sphere of influence for continuous innovation in chemical reaction to changing markets (Pugh and Hickson, 1997, p. 99). The authors then applied the McKinsey 7-s cloth to the selected companies. The 7-s framework describes the seven-spot variables that any inte lligent approach to organizing had to encomp! ass (Peters and Waterman, 1982, pp. 9-10): structure, strategy, systems, trend skills, divided values, and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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