Images Essay Example | Topics and Well Written Essays - 500 words

Images - Essay Example Hence, it is vital for firms to have a consistency between their channel image and their brand image (Marconi, 1996). This paper will analyze the importance of maintaining a channel image and a brand image. Firms sometimes seem to forget that customers do not think in terms of channels. Customers, owing to that, have expectations of marketers (Armstrong, 2007). However, sometimes marketers do not see these prospects. The perception of a consumer being in control goes back a number of years and the idea will probably never change. The real hurdle is how firms give them what they anticipate and make sure that they shop with them in the future. In business-to-consumer environment, firms in the past opted to eliminate middlemen. If a firm had a pleasing product and an attractive offer, then it could create a list of consumers and never assign budget to brand marketing (Gregory, 1999). That, however, is no longer the case. These days, every functional area of a company needs to serve as a middleman and offer the help that a customer requires to make a purchasing decision and become a steadfast buyer. Therefore, brand image has a significant influence on a firm’s channel performance. Also, as the article 7 rules of global distribution (2000) emphasizes, a multinational firm needs to have authority over its marketing strategy (Arnold, 2000). This will help the firm in determine the way the distributor perceives the image of their company. This, at the same time, may be damaging and favorable. In addition, a group’s notoriety may also assist in the selection of foreign partners. This is because distributing well-known products is always quite an â€Å"honor† for a partner abroad and the willing marketers are always many. Finally, a firm depends on the â€Å"win-win speculation† and so a distributor is anticipated to respect the firm’s rules before his or her own interests (Arnold, 2000). In relation to L’Oreal, the company takes

Writing Great Research Paper Topics For High School - Research Paper Topics

Writing Great Research Paper Topics For High School - Research Paper TopicsAfter reading a World History Research Paper topic, what are your options for obtaining further information or a written report? By this time you should have a pretty good idea of how the research paper is going to come out.Although you might be confused about which topics are right for you, World History Research Paper Topics are meant to provide an excellent understanding of certain aspects of history. Some other types of research papers may even offer more information. To help you find the best research paper for you, below are some of the most popular and widely used options:Themes: There are a variety of topics available for your World History Research Paper Topics, including;Themes are always important to note because they are going to show a progression of events over the course of the year world history. They will help students and teachers in determining where the events of the year are going to take place and how they might affect you.One of the most important things you can do to help you learn more about the historical events taking place in the world is to write down the history and facts you know. You can do this by creating timelines, lists, diagrams, drawings, and more to show the world history events that you know.This information should be provided on your research paper topic in a chronological order so you can see how the year world history is affecting you. This will give students and teachers more information than a chronological order in which to study and apply.As stated earlier, it is up to you to decide which World History Research Paper Topics to use for your research. As with anything else, you should be creative, confident, and resourceful to really find the best research paper topic for you.

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The Marketing Plan 2 Assignment Example | Topics and Well Written Essays - 2500 words

The Marketing Plan 2 - Assignment Example This is due to increased demand from young adults across the globe. Abundant experience in the energy drink market, red bull was founded in Austria in 1987 and since then has grown to be the world’s most popular energy drink. The red bull brand is known all over and the high energy it represents is a hit with consumers Recently there has been issues raised about the health effects of consuming energy drink and this might impact consumer purchases. People take keen interest in health and such news are received by alarm by the masses The emerging markets – there are developing countries in the world such as those in Africa and these provide a ready market for red bull products. There is an increase in purchasing power in these nations and the people are readily adopting global brands. A potential large target group – the target consumers for red bull are young people and young adults. This represents majority of the population and given that these numbers are growing the future looks positive for red bull. The use of energy drinks is gaining favour-in the past some people thought that energy drinks were alcoholic. But this is fast changing and the use of energy drinks is gaining favour among the general population. Below is a table showing the competitors of Red Bull and their market shares. Red Bull still has a lead in global market share but Monster is closely behind. In this regard, there should be a massive campaign so as to increase this lead (Ferrell, 2011). The key to success is offering customers a quality product that reflects a true value for their money. The Red Bull gives you wings are a popular phrase around the world and this should be used to maintain brand loyalty. The use of red bull has raised some controversy over the years. This is due to the caffeine content that is in the drink. Some countries have certain restrictions on the amount of