The Second World War Essay Example for Free

The Second World War Essay Priestlys main aim in An Inspector Calls is to draw attention to the roles and consequences of capitalism in society and he achieves this successfully. As he managed to shock audiences of the earlier decades and through the play capitalist attitudes are portrayed as immoral and hypocritical to a modern audience we can see that the play has been successful to a certain extent. J. B. Priestly was born in 1894 and lived through the war. This is important as he witnessed changes in peoples attitudes before and after the year. In order to answer the question, the text must be explored, as must the historical context. It is found that the members of the older generation remain set in their ways and are stubborn. Although the younger generation has been brought up by the older generation, they are generally open to change, but some cannot change because they have been strongly affected by the existing society and are now set in their ways, for example Gerald Croft. Some may see why people are changing but may be afraid to change as their families and friends may turn away and then they would be alone. Businesses and reputations would also be at stake. By conveying this through a family, it becomes easier for the audience to absorb small details that together convey Priestlys view to the audience. An Inspector Calls was written in 1945 (at the end of the Second World War) and was first produced in the same year, although it is set in 1912 before the First World War. This is a key factor in determining the impact of the play. In one of Mr. Birlings speeches at the beginning of the play, he mentions that the Titanic is unsinkable, absolutely unsinkable. This is ironic as the modern audience know that the Titanic did sink, and the earlier audiences would also have known about this [and they may have been close to someone who had died in the event]. This would increase the audiences hatred of capitalists and their views and therefore draws attention to Priestlys main aim. An even more powerful example is the section of the speech referring to war. Just because the Kaiser makes a speech or two, or a few German officers begin talking nonsense, Mr. Birling assumes that there is no chance of a war. However, the audience would certainly know that war was inevitable, a claim to which Mr. Birling exclaims fiddlesticks! Mr. Birling tells everyone that he is a hard-headed, practical man of business and that he says there isnt a chance of war. His arrogance prompts the audience to dislike him immensely, as everyone knows that there was a terrible war. He also mentions that Capitalists cannot let these Bernard Shaws and H. G. Wellses do all the talking. This is also ironic as these two people are still powerful influences and socialist figures, and are recognised widely today whereas very few capitalist figures, if indeed any are recognised today for the better. Mr. Birling clearly represents capitalism within the play and we can see that this is true by looking at his speech and at the manner in which he speaks. A powerful example of this is when he talks about duty. The Inspector says that it is his duty to ask questions. Mr. Birling then says that it his duty to keep labour costs down. He then justifies what he believes to be a perfectly acceptable claim. However, we know that he really means that it is his duty to himself and capitalist society. Therefore he does not have a concept of duty. When the Inspector talks about duty, he uses the word as a moral term; duty to the girl, to society, to truth and to what is right. This is clearly the better use of the word, and demonstrates that Socialist ideas are better than Capitalist ideas. When Eric challenges his fathers action of dismissing Eva Smith, Mr. Birling angrily tells him that its about time [he] learnt to face a few responsibilities. This is ironic as Mr. Birling himself clearly needs to face responsibilities and is telling his son to do this when actually Mr. Birling has no concept of the term responsibility. Therefore, another example of the Capitalist attitude is portrayed to the audience. Such attitudes demonstrate to the audience that the world needs to change and helps them to accept the ideas of socialism. Mr. Birling abuses his power as he uses his status to dismiss Eva Smith from the works. As shed had a lot to say far too much, she had to go. He clearly feels that this justifies his actions and is surprised when both Eric and the Inspector are critical of them. This again shows the upper classes capitalist views and Priestly is attacking them through the Inspectors character.

Disability In Sport Adverse Health And Social Care Essay

Disability In Sport Adverse Health And Social Care Essay The Disability Discrimination Act (DDA) defines a disabled person as someone who has a physical or mental impairment that has a considerable and long- term adverse effect on their ability to perform every day tasks. (DDA, 2005). Access and inclusion into sport and physical activity is difficult for many people with a disabiltiy therefor changes must be made to ensure that every person wishing to take part can do so. This could be changing the facilities so that access is better for disabled people as well as modifying equipment and training programs so that everybody can access the facilities. There are many schemes in place to help give disabled people the opportunity to participate in sporting activities. The Federation of Disability Sport Wales (FDSW) is a pan-disability National Governing Body of Sport. The aim of the FDSW project is to expand and enforce excellent sporting opportunities for people with disabilities (Disability Sports Wales, 2004). Many studies have been carried out in an increased effort to find connections between disability and physical activity but despite this increased effort problems still remain. Many young disabled people would like to be included in sporting activities and in a study the majority of people surveyed expressed a preference to participate in a sporting environment if it was organised within a disability sports. (EFDS, 2005). Sports for the disabled still remain an understudied area and should be improved greatly if it is to develop. A development for disability in sport is needed because there are people who cannot participate in sport because of reasons beyond their own control. For most disabled people, their disability is not the barrier and therefore more should be done to overcome barriers that could be easily eradicated (Barton, 1989) Many health and social benefits have been linked with a physical lifestyle. This is also true for those individuals who have a disability or long term health condition. Physical activity can not only decrease the danger of secondary health problems but can also improve all levels of functioning (Hidde et al. 2004). The Disability Discrimination Act (DDA) defines a disabled person as someone who has a physical or mental impairment that has a considerable and long- term adverse effect on their ability to perform every day tasks. (DDA, 2005). For people with a disability, accessing sporting activities can be difficult as there may not be many facilities to provide for them. Also the sports that they are able to access may not be suitable for them to be included therefore adaptations must be made to the sports to give them the opportunity to participate (Jette, 2003). This should include participation with able bodied participants also. There are schemes which run to organize safe and enjoyable sporting activities for disable people, as well as schemes that look to give access, inclusion and participation in sport for disabled and able bodied people alike (Finch et al, 2001). The Federation of Disability Sport Wales (FDSW) is a pan-disability National Governing Body of Sport. The aim of the FDSW project is to expand and enforce excellent sporting opportunities for disabled people (Disability Sports Wales, 2004) This scheme is set in Wales but there are other schemes that work towards promoting and developing disability sport throughout the UK. This report will look at disability in sport. The main issues that will be looked at are access to take part in sports as well as the inclusion for disability in the sports. With these factors being identified, participation levels for disability in sport will be examined to see what areas of the UK are working towards giving equal opportunities for disabled children and adults. Rimmer et al, (2006) reported that an investigation was carried out into the accessibility of health clubs and leisure centre for disable people. The investigation studied thirty-five health clubs and fitness services in a nationalized field test in which a new piece of equipment was used. The Accessibility Instruments Measuring Fitness and Recreation Environments (AIMFREE), was used for measuring the ease of access of fitness amenities in the built environment, the available equipment and swimming pools. In addition the information available to the service users was measured along with the facility guidelines, and the professional behaviour of the staff working within the facilities. All the facilities that the test was carried out on confirmed low to moderate levels of accessibility. Some of the deficiencies showed a cause for concern with the Disability Act guidelines regarding the built setting; other problems related to parts of the facility such as the equipment, information, p olicies, and professional staff (Davies, 2002). Many studies have been carried out in an increased effort to find connections between disability and physical activity but despite this increased effort problems still remain (Fitzgerald, 2008). Hezkiah (2005) stated that young disabled people demonstrated low levels of physical activity and perceptual motor difficulties compared to young people without a disability. This low level of activity and motor learning affects their ability to learn. Major barriers to young disabled people include language conception which is vital for following commands, and physical disabilities, which have an effect on their capability to carry out motor skills (Gatward and Burrell, 2002; Gordon and Williams, 2003). These limits can have an effect on their motivation and add to restricted opportunities for regular involvement in movement, physical activity and sports, which consecutively affects their capability to develop and progress in life. Finch et al (2001) set out to perceive the consequences of the barriers linked with disability and how it affects their levels of exercise. During the study many questions were asked to the participants were and asked to answer for a range of information, and were then asked to specify which physical activities they participate in. The subjects were asked to provide the reasons preventing their contribution to exercise. No clear inclusion or exclusion instructions were given therefore the reasons would be their own personal feelings. Findings of the study have shown that 20% of the participants acknowledged that their disability was one of the barriers preventing them from additional physical activity, with half of the participants expressing it as the most important grounds as to why they do not take part in more physical activities. Current injury or disability was a barrier to physical activity in older people more often than younger participants. Injury or disability was the main difficulty to participate in physical activity for people who are overweight or obese based upon their body mass index (BMI). This reason was stated more frequently than for those who were underweight or standard weight. Another finding during the study suggested that current injury or disability was a major barrier for people who were inactive compared to people with high levels of physical activity. The findings suggested the importance to target the support of physical activity available to overweight and older adults particularly to get them active by giving them access to facilities along with the inclusion to the activities. They go on to identify the problems that can occur with disability. They state that a person would stop exercising because of a disability rather than just becoming overweight and not exercise because of the weight problem. Rimmer et al (2004) recognized a variety of barriers and facilitators that were associated with participation levels in health and leisure programs and amenities amongst persons with disabilities. The results showed that the participants reported 178 barriers and 130 facilitators. The problems identified were barriers and facilitators connected to the built and natural environment along with economic issues. Emotional and psychological barriers were also identified as a problem. The amount of involvement in activities among disabled people is a problem due to a set of barriers and facilitators. Future research could utilize information conducted by Rimmer et al (2004) to develop participation schemes that have a superior probability of accomplishment. A report from the EFDS, (2005) showed that whilst young disabled people valued sport and recreation opportunities, they do not access their chances for physical activity on a regular basis. Disability is not a barrier to participation in sport and leisure. Regardless of rising guidelines and legislation encouraging improved participation in sports and physical exercise by young disabled people, only a restricted quantity of young disabled people do take part in physical activity. Only a small number of young disabled people can access sporting activities and opportunities outside the activities obtainable inside curricular time which includes after-school clubs, community opportunities, and general play. The persons impairment was the most significant factor to be found to have an effect on physical activity involvement. Those with multiple impairments were far less probable to take part than those with a single impairment (Maloney et al, 1993). The most frequent curriculum sports linked with disability and exercise was Athletics, Ball Games, Boccia, Cricket, Football and Swimming. There are many barriers to participation which included access to facilities and equipment. Improvements in facilities and access to equipment would improve access to sports and recreation opportunities (Williams, 2005) In studies, young disabled people have expressed a fondness for taking part in physical activity when participating in a sporting environment particularly if it was organised within a sports club specifically for other people with comparable disabilities. With consideration to the type of activity, results showed that young disabled people would like to join in physical activities that young disabled people already participating in (EFDS, 2005). There are many initiatives set up to give disabled people a chance to take part in sport and physical actvity (Norwich, 2007). The Inclusive Fitness Initiative (IFI) is a proposal that supports the fitness production to develop into a more inclusive plan that can cater for the needs of both disabled and non-disabled people alike. Through a variety of developments, the initiative has maintained facilities across England to produce a comprehensive service which results in increasing participation levels by disabled people. Parasport is a combined proposal set up in a joint initiative invloving the British Paralympic Association (BPA) and the services services firm Deloitte. Their aim is to amplify participation levels in competitive sporting events. Parasport aims to improve the identification of sports people and aims to support them at a community level. They set out to provide bursaries to assist talented and potentially top class athletes through a joint venture with SportsAid. Parasport is ran by the BPA. The BPA is the body responsible for the elite side of disability sport, although the Parasport scheme is availiable for all abilities to take part. Another initiative in place is The Talented Athlete Scholarship Scheme (TASS). This scheme is set up in England and aims to help young athletes committed to improving their potenital by sport and education. Currently there are 50 sports eligible for TASS, of which 16 are disability sports. This scheme is open to people aged between 16 and 25, with an upper age limit of 35 for people with a disablity. The scheme can provide a package of sporting activities to athletes and give them the ability to access high quality training facilities. An athletics initiative has been launched in by the Sports Council Wales to encourage more children with disabilities to participate in sport. Combined with the Federation of Disability Sport Wales, athletics sessions have been introduced where children can join in with fun sessions delivered by skilled volunteers from Welsh Athletics. The Disability Sport Wales National Community Development Programme is an initiative set up in conjunction with the Sports Council for Wales, the Federation of Disability Sport Wales and 22 local authorities across Wales. The proposal aims to develop excellent community based sporting and leisure opportunities for disabled people throughout Wales (Hughes, 2009) Arthur and Finch (1999) said that people with a disability might recognise the physical and social benefits resulting from participating in physical activity generally. However, a failure to recognise specific guidelines on the necessary frequency and extent of physical activity in order to achieve such benefits, particularly amongst older people, contributes to low participation levels. External barriers that have resulted in a lack of opportunity to contribute in physical activity among people with a disability have been widely discussed in literature (Arthur and Finch, 1999;; Doll-Tepper, 1999; DePauw and Gavron, 2005). Research has shown a range of issues, which include a lack of confidence. With the opportunity to participate, the confidence would grow and give the people a chance to be active. A Lack of physical and emotional support was also a factor that caused people with a disability not to take part in sport and physical activity. Not having someone to go with to the gym or sporting facility is another barrier (DePauw and Gavron, 2005). According to Arthur and Finch (1999), this poses a greater problem for those people with a disability who need some kind of physical, oral or visual assistance or moral support. Lack of information was a big factor in reasons to why they did not participate in sport. Arthur and Finch (1999) found that a lack of information held by people with a disability led to low awareness of the sorts of possible sporting activities and appropriate sport facilities. According to the English Federation of disability sport (2000), the lack of access to information has worsened. Lockwood and Lockwood (1997) and Doll-Tepper (1999) both said that the subsistence of poorly trained service providers, unsuitable activities and inflexible programmes as areas of particular concern. Both Arthur and Finch (1999) and DePauw and Gavron (1995) raise the issue of a lack of available facilities and say that the blame for this is due to cuts in funding. Arthur and Finch (1999) found that poor physical access at existing facilities could present a barrier to the participation of people with a disability in sporting activities, in terms of the inappropriate design of buildings, lack of aids and adaptations to equipment. Negative attitudes towards disability include those of other facility users. DePauw and Gavron (1995) found that college students held negative and stereotypical attitudes towards the inclusion of individuals with a disability in physical education and sport. Arthur and Finch (1999) found a correlation between the negative and conventional attitudes of other sport centre users. This then produced a lack of confidence and motivation for people with a disability. National statistics show the lowest participation rates for disabled people. They produced a Taking part and active people survey which showed that 8.8 9.5% disabled adults participated in regular moderate activity (Sport England, 2006; DCMS, 2007). It also found that 44% of disabled young people did not take part in regular physical activity (Sport England, 2001) Research has shown that disabled young people do participate in sport both in and out of school (Finch et al, 2001). However, both the overall rate of participation and the frequency with which disabled young people take part in sport is lower than for young people in general. There are also important differences between participation in school compared with out of school participation. In school young disabled people participated in sport more frequently than they did out of school. However, this pattern was the reverse for all young people (Corneliben and Pfeifer, 2007) An initiative set up in Ireland is called Disability Sport Donegal. This scheme aims to give children an opportunity to participate in sporting activities. They aim to offer a wide range of activities that include Boccia and martial arts. They develop the programme for inclusion into sports for disabled people. They also look to form a relationship with local schools to include children in sporting activities. With the inclusion within schools they can then develop programmes out side of school and give opportunities to disabled children and adults to take part in sports clubs that provide the safe, fun environment and facilities that are needed to give a wider range of activities to disabled people (Donegal Sports 2007) Research has shown that many people with a disability do not take part in sport because they dont have access to the facilities or equipment they needed (Paciorek and Jones, 2001). In addition travel was shown to be a barrier as they were unable to get to and from any accessible venues. Lack of information was a problem for the many of the participants and parents because they were unaware of facilities or clubs offering activities for disability. Organisations were identified during the questioning, including Viva project and RCT Tigers. Viva is a registered Charity that was established in November 1992 to work with young people with a disability aged between 11 and 25 with who live in Rhondda Cynon Taff. The ethos of the Viva project is to facilitate and support all the youth service members to become fully involved in community activities. Viva believes that this ethos can encourage young people to develop better liberty and make more choices for themselves. The main aim of Viva is to challenge their service members to raise their ambitions while they broaden their experiences and abilities. They try to give confidence to the members to develop greater independence and make more knowledgeable choices for themselves. At the same time they aim to elevate community awareness in accepting disabled people as valued members of the community (Sports Council Wales, 2006) Vivas aim is to create equal and respected relationships between disabled young people and their non disabled peers. They look for disabled young people to participate in active community amenities, which they may have been conventionally excluded from because of the stigma and separation that is related with disability. Viva believe that by giving young people the same chances as their peers, people can learn and work together to meet the challenges we face in life. RCT Tigers FC is a pan disability football club for young children in the Rhondda Cynon Taff Area which was set up in January 2008. It was founded to improve opportunities for disability sports in Rhondda Cynon Taff. With these organisations set up it is important that extra work is conducted to make them successful. It is imperative because without these organisations people with a disability would not be able to take part in any sport or physical activity. It is also important to develop new initiatives as well as making the existing organisations more accessible by better information and promotion. With the development of initiatives, disability in sport can develop and give opportunity to people where participation would be difficult and inaccessible (Yuen et al, 2007). In conclusion I feel that physical activity and sports participation can improve a disabled persons health and well-being. Regular exercise and inclusion in sports by disabled people is as important as it is for their active counterparts. Professionals working with people with disabilities should enthusiastically encourage participation in sports and recreation activities. The relationship of sports for the disabled is difficult. Sports are a rehabilitating tool for integration into society and a way for them to remain active. In addition, sports and disability as portrayed by the media often still broadcast existing stereotypes that erect social barriers for the disabled, in the area of social perception (Barton, 2001) Sports for the disabled still remain an understudied area and should be improved greatly if it is to develop. A development for disability in sport is needed because there are people who cannot participate in sport because of reasons beyond their own control. For most disabled people, their disability is not the barrier and therefore more should be done to overcome barriers that could be easily eradicated (Barton, 1989)

Marketing orientation and its importance in planning

Marketing orientation and its importance in planning Harris (2002, p. 247) Defines Marketing Orientation as The extent to which an organisation is perceived to act in a coordinated, customer and competitor-oriented fashion. Narver and Slaters (1990) also confirm there are three dimensions of Marketing Orientation, customer orientation, competitor orientation, and interfunctional coordination. With marketing orientation, a business revolves its strategic decisions around the wants and needs of the target market, including potential customers. A company that is marketing-orientated has the commitment to valuing customers and the customers needs. In fact, it can even contribute to the transformation of a companys business culture. This marketing concept involves three essential steps in being customer-focused. First, the wants and needs of the customers are researched and identified. Then, the research outputs are studied by the marketers and new products are created based on the consumer needs. Finally, customer satisfaction is aimed after public awareness and introduction of the product is made. A marketing-orientated business is characterised by various attributes. The company makes good and extensive use of marketing research, develops new and broad products, highlights product value and benefits, uses product innovation methods, and designs supplementary services or customer benefits such as delivery, installation, warranty, and credit availability. All these are geared toward customer advantage. Marketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Looking at Renaults orientation, the conclusion that we have made is that Renault is a market orientated organisation. The reason for this conclusion is Renault is very focused on the needs and wants for the consumer. They have different types of cars focusing on different markets for their customer base. For example, Clio which is marketed at young adults who may have a low budget for purchasing the car. On the other side of the spectrum where the Laguna or Megane could be classed as a high specification family car. Also Renault has many of these cars in a range of sports models. Due to the nature of the business which Renault is involved in they have had to diverse the range of car models which they sell due to its competitors. For example Ford and Vauxhall. Another good example is Renault are in the process of developing hybrid cars and electric cars within its car range. According to Renault (2011) the first electric car will be sold in Israel in 2011 and then in other countries. The reason for this has come from customer demand, consumers are more aware of rises in fuel prices and carbon emissions. This would be a classic example how Renault is a market orientated company. In terms of RD Renault listen to their consumers as different customers have different types of criteria when purchasing a car. Mack (1996) states That to reinforce customer loyalty they involve existing customer in the design of its cars. According to Renault (2011) Renault- Nissan Alliance spend 4 billion Euros on the investment on electric parts. Many Eastern European countries would have a different specification of a car compared to someone in the UK. For example countries such as Bulgaria and Romania need cars that cater for larger families. Also some countries may not require a car which has a soft top due to climate conditions being different in comparison to a country where the weather is hot. Countries where the weather is constantly warm may require cars to have air conditioning. The Renault car called Dacia Logan has created in 2004, this particular type of car was designed for people in developing countries of the world. The car was first sold in Romania at a very cheap price of 5000 Euros and then moved into South America and India after proving a success when the car was first launched. Demographics would play a major role in the RD aspect of the business so Renault would know where and how to market their final end product. Boddy (2008) defines PEST analysis as A technique for indentifying and listing the political, economic, social, technological, environment and legal factors. Political Factors: The political factors in any country are largely responsible to alter a business environment as company may decide to change its business strategy based on the political scenario of the region it is based in. The government of any country regulates power supply, telecom and postal services and finance. The following are the political factors that affect Renault within the UK. Current taxation policy: According to the Trade and Investment minister Digby Jones the UK is becoming least attractive to work and invest due to the taxation policy, which was under pressure from opposition to tax rich foreign investors doing business in the UK. Thus the labour party proposed a cut on taxing investors who are non-UK domiciled. Also a worth mention is VAT which means value added tax. It is charged on most goods and services that are VAT registered. The recent recession has affected a lot of businesses most importantly the car manufacturing in the UK, it can be seen as going through a bad phase for the automobile industry. Thus UK motor agency served a budget to the current Government in the UK and urged it to create a right mix of policies to sustain growth in the segment. Renault decided to follow the following measures to counter any future threats in regards to financial aspect of the same by the following measures: Continue to put pressure on banks to give more loans Support automotive council Freeze fuel duty Following the Kyoto protocol, more political pressure has been imposed to the polluting industries. Regarding the car market, Governments across the world have established some environmental penalties and bonuses to manufacturers and consumers. For customers, they need to pay a tax to the government according to the level of CO2 emissions. This can have a massive influence for buyers, especially with sports car and ones with large engines which are regarded as the most polluting. Economic factors: Osbourn (2011) mentions Chancellor of Exchequer made a budget statement which is meant to reform the nations economy and this time the budget is neutral and also becomes the best place in Europe to invest, which is a good sign for car manufacturers as certain taxes applicable have been cut and import duty has been significantly reduced, which is a sign of relief for car manufacturers. Godlevskaja et al (2011) states: Many OEMs are expanding their model lines to entice new customers and increase overall customer base range. Often at their competitors expense. At the same time growth increase is limited within the auto mobility industry as a whole. in the EU new car demand fell 7.8 per cent to 14.7 million units in 2008 that reflects consumer concerns about the economy the buying power from consumers this could have been down toward the recession, despite this Renault would continuously market themselves to its potential consumers. Having customer awareness makes people want to purchase their vehicles with newer models being introduced. Sociological Factors: These factors constitute various social factors such as cultural aspects, demographics, lifestyles and attitudes. For e.g. Whatever works in one country may not be successful in other, Renault may sell racing cars in France but for a market like India it needs to launch small cars as in this country small cars are much in demand due to the infrastructure of the company and population size. Demographics: Renault is the third largest car manufacturer in the world with its presence across Europe, Asia and even Africa thus it needs to proactive rather than reactive in development in these countries. Its policy of developing strategic alliances with local manufacturers helps it to get an edge in the global scenario as locals know their home market better, they use a tried and tested marketing strategy of targeting the right market segment to see if it works sells. Such alliances apart from fostering industrial harmony also helps in sharing of technological aspects of each firm, and helps develop new products such as the concept of electrical cars to save fuel and protect the environment. Though Renault is a French company it has alliances across the Globe that helps it foster multicultural aspects. In which the sentiments of local population are not hurt as they continue using the same product such as in case of Romania and Korea. Where in Renault acquired Dacia and Samsung motors respectively. Such alliances also help it to launch existing vehicles from one region to the other, also known as market development from Ansoffs matrix. Alà ¡ez-Aller et al (2010) states knowing your customers needs and wants are vital to success to entry strategy within new regions. In depth analysis of macro and micro environment is key when consumers are looking to purchase vehicles. Technological Factors: Any company from any sector catering to any segment needs to change at some point, in order to grow and survive the growing competition from consumers and competitors. Godlevskaja et al (2011) states: Firms must constantly adjust their service portfolios because it is important for companies to have a dynamic service portfolio that is adapted to various customer needs. Consequently companies that fail to do so lose in the long term as the outside world is very competitive and brutal to securing a position in the market. Companies worldwide spend millions of money just to make sure that they do not lag behind if they lack the technical expertises. Renault (2011) quotes directly from its website: Renault is committed to the development and implementation of new technologies into every aspect of our vehicles. Renaults engineers cover every angle roadholding, safety, comfort, soundproofing, etc. in their relentless quest to make motoring a pleasurable experience. Porters five forces analysis and criticism In order to settle a strategy, a company must analyse its industry. However the analysis of its competitor is not enough to understand all the aspects of the business. The types of businesses are various and numerous. But in almost all the industries, Michael E. Porter has identified a common structure composed by five global forces. These are to take into consideration in order to implement a successful strategy. 1. The Analysis For our topic we will consider these five forces within the car industry adapted to the Renault Company. Rivalry among existing competitors Strong competition Very strong competitive rivalry in the cars sector, especially with the brands focusing on a particular market segment. E.g. Audi are becoming leaders on high standard quality cars, while TATA is undertaking the low cost cars segment The Asian manufacturers have a very strong growth thanks to their low cost cars and their quality car is very reliable. E.g. KIA and their 7 years warranty. The structure of the automotive industry is becoming more and more powerful because of all the merges and the joint ventures, so the competition is strong and aggressive. The threat of new entrants Low threat Few new brands entering on the market for these important reasons: The investment that has to be made is extremely important. Especially in the manufacture part of the activity, where the investment must be important if the brand wants to get a competitive advantage The experiment and the know-how are essential elements to have its place on its market, in particular on management of the costs and the competitiveness. The competitors already present are already well known brands. All these companies trend to be restructured into fewer big groups. These implicate that they are more powerful and do not let possibilities for any small new company to enter in the market The threat of substitute Mild/ Relative Threat Even if there are the other ways of transportation, the car remains indispensable nowadays. It is true that sometimes changing the transportation way can have some advantages as the cost (with the low cost airline carrier), the ethic of environment (with ecological way of transports such as trains or the buses) or time in important factor within lsrger cities (with the underground), none of the transport way offer a good mix of utility, convenience, independence, and value afforded by automobiles. Nowadays, the automotive companies have a wide range of product, which can satisfy every demand, in adapting their cars in satisfying every new need, that increases the loyalty of the consumers to use cars. Bargaining power of the suppliers: Dependence Suppliers/Customer The purpose is being to establish a profitable, reliable relation for both parts. But the parts suppliers are sometimes small manufactures so Renault has more pressure to put on its supplier in terms of price However the image of Renault, as a reliable car company also depends on the quality of the car parts Suppliers are also important to Renault in terms of costs, according to Renault (2011): Suppliers account for 80% of total vehicle production costs. It is therefore essential for Renault to gain their commitment and to make them part of its approach to sustainable development Bargaining power of the buyers Strong power of negotiation The consumers are the target of communication campaigns and marketing actions because it is more and more tempted to try other brands The final product are standardised, customers can put the pressure on the different vendors insisting on the fact that an equivalent car can be find from another company for approximately the same price The negotiation can be in the price, but also on obtaining more options or services with same price. This affects the costs to organisations 2. Criticism of the Porters analysis The three new forces The Porter analysis remains one of the most influential marketing and strategy tool. However this analysis has been written by Porter during the 1980s, and the economic world has considerably changed during the last decades. Especially due to the Internet and all the e-business that make evolved most of the industries. Larry Downes, co-author of Unleashing the Killer App: Digital Strategies for Market Dominance relates in the article Beyond Porter that the Porters five forces analysis is no longer a complete tool to opt for a viable strategy. He describes new strategic frameworks composed by three new factors (forces), which permit to analysis the business area more relevantly: The digitalisation Due to increase power of information technology, new business models will be born from the market. This allowed the global awareness of the consumers on the global market. The competitors will now not only be part of the same industry. Now the tour operator Thomas Cook can be a competitor of Renault. These two companies will push their clients to use their money to buy their product when there are the same prices According to Recklies (2008) The old economy used IT as a tool for implementing change. Today technology had become the most important driver for change. Therefore mindsets have changed for organisations and how they operate; the final end product will require an element of technological advances for it to successful in modern society due to social factors. The Globalisation The globalisation of the market is nowadays something that a company cannot afford to ignore. The effects of the globalisation on businesses are betterment in the areas of distribution logistics and communication. The Global companies have to adapt their strategies in function of the global network. These strategies remain more complex than what Porter describe. Its not a question of price or quality for the customers, but trying to reach a type of loyal relationship with a network of partners and consumers. The deregulation One of the big changes in the business from the Porters model is the taking into consideration of the intervention of the governments in the business and in the industries. Because of the action of the states (new laws, new quality requirements, new importation/exportation quotas) the industries and the organisations have to adapt their strategies, finding new alternatives to their business models. These factors became important but they rarely appear into the Porter analysis. So an important Company like Renault cannot focus on this tool to create a solid and successful strategy. The purpose of the five forces model is to define the attractiveness of an industry in relation with theses 5 forces. But according to Dagmar Recklies: In economics, the constellation of factors determines issues like profit maximisation or supernormal profits. So we can conclude that the Porters five forces analysis is a strategy tool that can be used only knowing its limitations and among others tools to be the base of a correct strategy. Place Jobber (2006) defines price as The agreed value placed on the exchange by a buyer and seller. Price is one of the fixed key factors in the marketing mix and should be blended together with all element of the marketing mix, to create customer value. It can be argued then that price interlinks with the other elements of the marketing mix and must be met by supply and demand to achieve its best. Price in the marketing mix is very important to a business as it can determine if a company is successful or not when selling the product, it can be perceived that price can reflect quality when selling to consumers. The price can affect the following areas so its pivotal to have the right pricing strategy to market the right product. Pricing Goals Marketing Mix Price Price can include the cost of production to an organisation and the strategy they use to market the product at a competitive price so consumers decide to use you, rather than your competitors. The price of a product can be sold at a cut-price to boost volume of sales. This can be a strategy used by organisations to gain market share which can have its positives and negatives. Walker (2006) states Having low prices may be perceived by consumers as being low quality. Organisation may market themselves so they may be seen as obtain profits on a short term basis. This is where promotion can be interlinked to a pricing strategy. Organisations spend vast amounts on RD before setting prices on products. It can be argued that firms must price the product in a way which reflects the appropriate position of the product within the market. The balance for organisations is to maximise profits, but to have a consistent amount of sales. Marketers use this strategy as they maybe price orientated within the marketing mix. This is where product development would occur and knowing your target market well. Renault uses price within the marketing mix very well. Throughout its range of cars they have luxury cars including the Laguna all the way down to the Clio which is targeted on price with low maintenance costs. In terms of price to the Renault Clio it can be seen as being priced similar to its major competitors. Considering the Vauxhall Corsa, Ford Fiesta and also Peugeot 206. The pricing strategy of the Renault Clio new ranges from around  £9,000 to  £19,000 plus. There are many factors that can influence the prices of just one particular type of car. For example engine size, motor sport version etc The Clio range has the sport 2000, Dymanique, Gordini and also Bizu. This shows that the product has been diversified to achieve maximum price when selling the product to consumers. Clio Series Price Sport 2000  £16,000 Dymanique  £11,000 Gordini  £19,000 Bizu  £9,000 Walker (1996) shows that all other competitors i.e. Corsa and Fiesta are based around the same pricing strategy. This is because the car industry is large and production costs are not so important and creating the largest profit is not as necessary as it would be for a smaller organisation. The reason for Clio having the same pricing strategy as its competitors is because it is the only model in Renault range to predominately focus on lower cost with low quality from launch. Therefore it needs to be competitive with its rivals. The Clio model has done this very well as new models for the Clio are designed every few years. The Clio has been on the market for over 15 years proving its successfulness to its consumers who are aware of other markets available to them. The following is a perceptual map of small commercial cars sold and its comparison with the Renault Clio. It can be seen that the Clio and Corsa can be placed in the same category as each other, as both focus on price mainly. Other small cars including Audi and BMW focus on both high quality and price as the reputation they have is that its a long term investment. The Skoda Fabia is a low priced car because of the reputation it held from its unreliable past, but its reputation has slow been built back up. High Quality *BMW 1 Series Audi A4* *Skoda FabiaLow Price High Price Vauxhall* Corsa *Renault Clio Low Quality Relationships can be built up between the consumer and the seller. Mack (1996) states that Renault try and use this strategy as much as possible when selling cars. But why do this? They do this to make the consumer feel they are receiving a personalised service. Some dealerships offer free gift as an indirect way of making customers by their product too its competitors. Walker (1998) also says This has been a vital part of our strategy in helping to persuade customers that we can meet their needs especially targeting smaller cars. However it can be argued this strategy possibly may not work in modern society. As many people are aware the automotive industry is very competitive, it is becoming quickly cost orientated in particularly markets, indirect costs such as fuel, insurance and tax. Trade-off analysis could be applied to the Renault Clio. Jobber (2006) says Features such as speed, petrol consumption, brand and price are placed in front of consumers and asked which combinations they prefer. While the Clio Mk 3 was being designed it would have consulted potential buyers, they would have used rd for this because the car was designed to be low cost and wanted as many luxury as possible while concentrating on its core competence its price. However this analysis can have its limitations. When rd is taking place respondents may ask for a lot of things but all these additions may not be feasible. When asked to purchase the car consumers may not be willing to exchange money. Product Jobber (2006) defines product as A good service offered or performed by and organisation or individual, which is capable of satisfying customer needs. To have an effective product that consumers desire, it needs to be prices fairly and requires a Unique Selling Proposition. (USP) Walker et al (1998) states there are four elements which creates a well balanced and successful marketing mix. These included: Matching customer needs Need for balance Creates a competitive advantage Matches corporate resources The product Renault Clio has historically been targeted at the younger aged population who maybe on a budget. The product is a smaller model compared to other ranges in Renault yet also delivering the majority of luxury that other models offer. Including air-conditioning, climate control, Bluetooth and satellite navigation, this makes Clio very positive when it advertises the model to its consumers. The Clio then however meets the criteria set to have an effective marketing mix. Jobber (2006) states that Product development is important. As technology and tastes change, products become out of date and inferior to those of the competition, so companies must replace them with features that customers value. The fundamental feature of the new Clio model is the tom-tom feature. Renault and tom-tom have had to come to an agreement to include the satellite navigation to integrate this within the models. This has given Clio a competitive advantage over external competitors. Having a competitive advantage enables them to charge a premium price. However in few cases charging a premium price for products can have its down fall. Many consumers may not be willing to pay extra for products that may not be essential, consequently consumers will move to Clios competitors such as the 206 and Corsa. The balance is conducted by market research to see what consumers want, referring back to trade off analysis. According to Renault (2011) Clio is its most successful range of car across Europe. This is because the product caters for a broad range of markets. The reason for can be considered when looking at the anatomy of the Clio. The core product (I) would be the car itself and the way it is strategically priced, as being a low value priced car compared to its other cars within its range. The second layer would be products that add value to the overall product. Making it match customer needs and creating a competitive advantage. This could be as mentioned above, tom-tom, Bluetooth, keyless entry system, parking assist sensors and warranties. The outer layer includes extras which maybe indirectly related to the car including after sale support and credit sale. Many augmenting features are closely related to establishing a successful relationship between buyer and seller. ImageAnatomy of a product model A product life cycle (PLC) can determine where the product lies within its life. Many organisation use different strategies to pro-long the life of its product. When a product reaches maximum maturity and seess signs its declining it then considers using Product/Market Ansoff matrix. This involves 4 different strategies that can be used: Product development Diversification Market penetration Market development The reason for this is to maximise profits for Clio. Renault Clio mainly uses product development to change its model throughout years so customers have the opinion of upgrading and keeping up with trends rather than going to competitors. When the Clio was first launched it obviously begins in the introduction phase of the PLC and is strategically priced high. Jobber (2006) states that the Strategic marketing objective is to build sales by expanding the market for the product. The growth stage is next to follow, there is increase of sales and profit growth. The reason for this is due to increase in promotion by creating awareness. Renault Clio use TV advertising predominately to penetrate the market. They also have their own Renault TV channel. The maturity stage is where the product sales are at its peak whilst time is increasing. This is where the organisation may offer discounts or extra such as warranties. This is also the stage where product improvements occur at the peak of the maturity stage. The reasons for this include: Maintain competitive advantage Future growth First move advantage The decline stage is the final process of the PLC, the reason for this according to Walker (1998) is due to technological superior substitutes and also consumers change in preferences due to competition. The Renault Clio was an innovation that Renault developed due to competition from its competitors. According to Bloomberg Businessweek (2006) Renault was at number 49. Its competitors did not even reach the top 100 of innovated companies. Other automotive companies included within the list lower than number 49, Nissan and Volvo. This information could now be argued because companies such as Ford, Volkswagen and Toyota are much more innovated in 2010 as they have developed cars whilst considering external factors such as the environmental factors. (Development of the Hybrid car) Distribution Mix Marketing The distribution policy includes all decisions and actions that can be related to the delivery of our product to the customer. There are two different ways of distribution existing for Renaults company. Business to Business (B to B) = Company Retailer Consumer Business to Consumer (B to C) = Company Consumer Engineering Renault is one of the biggest car industries worldwide. It is present through the world in around 201 countries, including Europe, North, Central and South America, Africa, Asia and Oceania. An international engineering; closer to the markets. The Techno Center (France) Engineering: The Renault Group is deployed globally. It revolves around two components: Engineering Central, the heart of the system and regional engineering spread over Renaults strategic markets. Engineering centers: The Techno Center (France), the heart of the engineering world Renault Technologies Americas Renault Technologies Romania Renault Technologies Spain Renault Samsun Technical Center This organisation is based on a standardised process of engineering at Renault World of unified technical standards, defining key functions and technical harmonisation of policies. A well-developed network of design centers Renault Design America Latina in Sao Paulo The group relies on a parallel network of five satellites design centers. Observatories real trends these emerging centers of vehicles for new markets. They are involved from the launch of a new project through to the production of the final concept car. The design centers are: Renault Design Paris Renault Design Central Europe Renault Design America Latina Renault Samsung Design Renault Design India Two objectives are Warranty the best customer satisfaction all around the world Produce close to the markets Renaults industry realises two type of sell: Either to the customers or to companies. But, all confounded, Renault has realised for the Year 2010 reporting record sales volumes with 2.6 million vehicles sold. Thanks to its positioning, essentially outside Europe, in the emerging countries, Renault has bounded its sales. Heres a graph which represents the market where Renault is present in 2010: It is important to understand that the Clio is one of the best vehicles brand for Renault. In about 20 years, it has won more than 10 million customers around the world (100 countries). This success is thanks to a styling, comfort, safety, versatility and different equipment package worthy of cars from the next segment up. Renault February 2011 sales in Europe region In February 2011, by

Rose For Emily :: essays research papers

In â€Å"A Rose for Emily†, William Faulkner tells a story about a young women who is overwhelmingly influenced by her father. Her father controls her live and makes all of her decisions for her. Without him she could not do anything except stay at home. When her father dies, Emily has to confront a new life without her sponsor. Since she is not able to function without the presence of her father, it is hard for her to adapt and accept the truth. When Emily’s father dies, women of the town call on her to offer their help, which is their custom when someone suffers a tragic loss. Emily denies that as she meets them in front of her house with no emotion in her face. She sends them away as she considers her father still alive instead of being death. Her father controls all over her life; therefore, she couldn’t accept the death of her father. In her thought, her father still exists in her house and he is the only one source that she can support to.   Ã‚  Ã‚  Ã‚  Ã‚  It’s time for her to make her decision herself. She spends majority of her time in the house where she feels comfortable and where her father still exists and protects her. She decides to live herself in the house regardless of changes outside in the world. She could not escape from her father’ ghost shadow. Everything changes; nevertheless, she still lives with the past. For example, when a new age of city authorities in town visit her house in order to collect taxes they feel she own; she explains that: â€Å"I have no taxes in Jefferson. Colonel Sartoris explained it to me.† Yes, it is true; however, colonel Sartoris has been dead almost for ten years.   Ã‚  Ã‚  Ã‚  Ã‚  There are two characters in this story described opposite to each other. They are Miss Emily and Mr. Homer. Miss Emily is described as a short, fat, aged and mysterious woman. She is very stubborn lady and very hard to change; Miss Emily refuses modern change into her desolate life; for example, she refuses to allow attaching numbers on her door and a mailbox for free mail service. All her attitude is a result of her father’s over-control her when she was very young. On the other hand, Homer is â€Å" a Yankee- a big dark, ready man, with big voice and eyes lighter the his face.

Photosynthesis Investigation :: Papers

Photosynthesis Investigation This is the method used by plants to obtain their food. Plants which use this process only are known as Autotrophic (self feeding) organisms. Plants produce carbohydrates as a result of Photosynthesis, predominately glucose. If a plant cannot use the glucose immediately it stores it in the form of starch. If the carbohydrates were stored as glucose, this would have a drastic effect on each plant cell. They would absorb water through osmosis, swell up and burst. Starch is osmotically inert. Photosynthesis takes place in special mini-organs (organelles in plant cells called Chloroplasts). When chloroplasts are carrying out photosynthesis they make temporary stores of starch in their cells, in the form of grains. So the presence of starch grains in leaf tissue is an indication that photosynthesis is occurring or has occurred very recently. How do we test a leaf to see whether starch is presence in leaf cells? The iodine test for starch. Method- step 1 Â · Half full a beaker with water and bring to the boil. Â · Detach a leaf from a plant and place it into the water. Â · Boil the leaf for two minutes. Â · Remove the leave from the hot water; keep the hot water for next step. Step 2 Â · Place the leaf in a boiling tube, filled with ethanol. Â · Put the boiling tube into the hot water kept from the last step. Â · Swirl the leaf in the ethanol at least once. Â · Continue with this programme until the leaf has turned pale yellow and the ethanol has turned green. Step 3 Â · Remove the boiling tube from the hot water. Â · Carefully tip the ethanol away (into the beaker) and remove the leaf. Â · Drop the leaf back into the hot water, swirl it to remove any ethanol, then place it carefully on a white tile. Â · Spread the leaf out gently until it is flat. Step 4 Â · Using a dropper, carefully add a few drops of iodine to the leaf

Marketing Management’s Ability to Develop Essay

Main Forces in the Organisation’s Macroenvironment Macroenvironment: The larger societal forces that affect the whole microenvironment. – The organisation and its microenvironment operate in a larg macroenvironment of forces that shape opportunities and pose threats to the organisation. The organisation must carefully watch and respond to these forces. The macro environment comprises of six main forces: 1. Demographic Forces: Demography is the study of human populations in terms size, density, location, age, sex, race, occupation and other statistics. The organisa my group discussed was McDonalds. The points we come up with involving demographic forces were:- As Australia has an aging population McDonalds co better tailor products this. – As Australia is and is becoming more ofa multi cult society McDonalds need to be aware of the ethnic diversity in each region. 2. Economic Forces: The economic environment consists of factors that affect consumer buying power and spending patterns. Markets require buying power a well as people. Total buying power depends on current income, prices, savings an credit. Marketers should be aware of major trends in income and changing consu spending patterns. A range of products to meet all levels of income would be advantageous especially considering the recent global financial crisis where consumer spending was dramatically reduced. 3. Natural Forces

Speech Outline on Organic Food

Choosing Organic By: Kayla Ray Informative Speech SC105: T Th 3:30 Mrs. Becker March 4, 2013 General Purpose: To inform Specific Purpose: I want my audience to understand the importance of purchasing and consuming organic food. Thesis: Choosing to purchase and consume organic food is a smart and healthy choice for you and your family. Formal Outline of Speech Introduction I. â€Å"The way we eat has changed more in the last 50 years than in the previous 10,000. † Food activist, Michael Pollan, makes this statement as the introduction to a documentary titled Food Inc. which discusses the way food is being produced today in America. A. Now, there are many choices that can be made when trying to eat healthy. 1. Eating the recommended amount of calories, eating many fruits and vegetables, getting a sandwich from subway instead of getting a hamburger from McDonalds, or drinking water instead of soda. 2. These can all be good decisions, but is it beneficial if it is not organic? Of course it can be, but is it as beneficial? II. Eating organic food can do things for your body that non organic food cannot do. A. After watching the documentary, Food Inc. I was shocked to find out how our food is being produced and handled in America. 1. Is the process of how our food is made something we need to recognize? 2. Is it better for our food to be brought up naturally by hard working farmers rather than being abused, pumped up with hormones and filled with many other chemicals? 3. The answer to these questions should potentially be yes. B. Non organic food is not only less beneficial to eat, but has the potential to harm our families. III. [Thesis] Choosing to purchase and consume organic food is a smart and healthy choice for you and your family.IV. [Preview] I’m now going to inform you of how the importance of purchasing and consuming organic food relates to each and every one of us and can improve our quality of life. (Transition) First, let’s establish exactly what organic means. Body I. Organic food is different than other food in many ways. A. According to the first nationally certified organic grocer in the U. S. , Whole Foods Market, â€Å"Organic agriculture is a production method that emphasizes the use of renewable resources and the conservation of soil and water to enhance environmental quality. 1. When growing organic produce food is rotated in such a way to keep soil rich in nutrients and optimal for supporting many years of growth and supplying optimal amounts of micronutrients and minerals. 2. When raising organic livestock the animals eat food that's free of antibiotics, growth hormones, drugs, chemicals and pesticides. They also tend to be free-range which means all year long, the livestock are allowed outside and have the option of going inside if they wish. This allows animals to get exercise and fresh air, and live a more natural existenceB. In an article titled, What’s So Great About Organic Food, Jeffre y Kluger states, Organic foods of all kinds currently represent only about 3% of the total American market, according to the most recent numbers from the U. S. Department of Agriculture, but it's a sector we all should be supporting more. 1. And it’s projected that the numbers will just continue to increase simply because people are becoming more aware of the dangers and effects non-organic food can have on you and your family. Transition) Now, we all know how important fruits and veggies are in your diet, but how healthy can they be if they are filled with chemicals? II. Well, Organic food doesn’t contain chemicals. A. Whole Foods Market describes agricultural management practices as farming that promotes healthy eco-systems and prohibits the use of genetically engineered seeds or crops, sewage sludge, long-lasting pesticides, herbicides or fungicides. B. Some of the most popular fruits and vegetables contain the highest amount of pesticides. . There are no seasons in the American supermarket, says Michael Pollan, now there are tomatoes all year round, grown halfway around the world, picked when it was green, and ripened with ethylene gas. Although it looks like a tomato, it's kind of a notional tomato. I mean, it's the idea of a tomato. a. For example, we can take a look at these red grapefruit where one is organic and the other is not. b. We can see that the organic fruit is actually red, whereas the non-organic is discolored.This is the case because the grapefruit on the left was naturally ripened and the grapefruit on the right was most likely gassed with many chemicals in order to ripen. 2. According to Whatsonmyfood. org, 88 million pounds of pesticides are applied each and every year in the U. S. That’s nearly 3 pounds per person! a. Also, they state that an average American child gets five or more servings of pesticide residues in their food and water every day! i. If I could help it I wouldn’t want my kids even being aroun d that and I definitely wouldn’t want them to be ingesting it. Transition) Now, let’s take a look at livestock because another important part of our diet is beef and poultry. III. Organic animals are raised in a way that is natural. A. Whole Foods Market describes livestock management as practices that promote healthy, humanely treated animals by providing organically-grown feed, fresh air and outdoor access while using no antibiotics or added growth hormones. B. There are obvious differences in organic and non-organic chicken. 1. Such as the organic yolks being a much brighter yellow signifying that the chicken is eating greens and bugs instead of being corn fed. . This also leads to significantly higher nutrients that are present in the yolk. 2. To add to that, we can look at the picture of the two whole chickens. Which one would you choose? a. Notice the extreme size of the one on the left due to growth hormones and corn feed. b. Then notice the thick layer of yello wish fat covering the skin†¦. GROSS! C. But the biggest issue is what we find is in our beef. Many diseases are found in non-organic beef simply because cows are not evolved to digest corn. As Michael Pollan states in an interview on www. pbs. rg, as soon as you introduce corn, the animal is liable to get sick. You start giving them antibiotics, because as soon as you give them corn, you've disturbed their digestion, and they're apt to get sick, so you then have to give them drugs. That's how you get in this whole cycle of drugs and meat. 1. In the documentary, Food Inc. , they tell a story about a boy named Kevin. a. According to Kevin’s story, published on www. foodborneillness. org, Kevin had eaten three hamburgers in the week prior to his illness and died twelve days later from E. oli O157:H7. He was only 2 years, 8 months and 1 day old. b. Also stated in the article written by Kevin’s mom, Barbara Kowalcyk, each year in the United States, thousands of America ns suffer and die from preventable foodborne illness just like Kevin. 2. If we look to my images, we can easily see how much more lean and healthy the organic meat looks compared to the non-organic. a. Grass fed beef contains less total fat and calories, 2-6 times more heart healthy omega 3 fatty acids, and more antioxidant vitamins. i. All for the betterment of your health! Transition) These differences in organic and non-organic foods are affecting us greatly in every one of our lives and should definitely be considered. Conclusion I. As I have explain to you here today, choosing organic is a smart and healthy way to greatly benefit you and your family. A. Organic produce and livestock naturally have more nutrients and even though it all many cost a little extra it will make you healthier in the long run and prevent you from becoming sick. 1. This will even out the cost and actually possibly save you money! II. The demand for organic food is growing more and more every day.When yo u buy organic you are voting for a better food system in America. A. As Troy Roush, Vice President of the American Corn Growers Association, puts it, â€Å"People have got to start demanding good, wholesome food of us, and we'll deliver. † Bibliography Food, Inc. Dir. Robert Kenner. Perf. Michael Pollan, Troy Roush. Documentary, 2008. Film. â€Å"Frontline Modern Meat Interview: Michael Pollan. † PBS. PBS, n. d. Web. 09 Mar. 2013. . Kluger, Jeffrey. â€Å"What's So Great About Organic Food?. † Time 176. 9 (2010): 30-40.Academic Search Complete. Web. 9 Mar. 2013. Kowalcyk, Barbara. â€Å"Kevin's Story. † Kevin's Story. Center for Foodborne Lllness Research and Prevention, 2008. Web. 09 Mar. 2013. ;http://www. foodborneillness. org/leadership/140- kevins-story. html;. â€Å"Organic Food What Does â€Å"Organic† Mean? † Organic Food | Whole Foods Market. Whole Foods Market, 2013. Web. 09 Mar. 2013. ;http://www. wholefoodsmarket. com/about-our- products/organic-food;. â€Å"Pesticides: A Public Problem. † What’s On My Food? Pesticide Action Network North America, 2010. Web. 09 Mar. 2013. ;http://www. whatsonmyfood. org/index. jsp;.